One thing most local business websites miss is the collecting of names and email addresses. Building a list is one of the most important functions of your website and building a proper squeeze page is one way to start building your list. Squeeze page basics are pretty easy to follow and an effective squeeze page will grow your list of vistors, customers or clients quickly allowing you to market to them for the lifetime of your business.

Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

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The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

I’ve been working on a multi-layered approach to offline marketing and experimenting with several systems.  I’ve basically combined Xsitepro created sites with WordPress created sites. Although I’ve been using self hosted wordpress blogs I’ve been tempted to use wordpress.com blogs for their simplicity and easy ranking capabilities. Unfortunately, when using wordpress.com you lose control of your properties and this is the biggest single downside to using the wordpress.com properties. If there were any way to be secured in knowing my sites couldn’t disappear because of an unknowing transgression or some moron reporting my site unfit for the network…..or even getting booted because a wordpress.com employee thought my site not worthy of their blessing…..I would use wp.com in a heartbeat. That being said, my use of wordpress.com for offline directory use is strictly experimental.

But….I digress as usual

I set up a new domain for offline marketing called Mchenry Dentists and I hope to provide a service to the community for a listing of available dentists. So far, nothing new because you can find a ton of local directories willing to give you the same information.

This directory will offer profiles on each dentist in Mchenry as the site develops. Hopefully, a few will be interested in using my services to get them listed for the main keywords the Mchenry Dentist would want and need. There are a little over 30 dentists in the Mchenry area….a relatively small town outside of Chicago. My plan would be to work with …..maybe 3 dentists getting them top position for keywords mchenry dentists would use. I would use different keyword groups for each dentist so as not to compete….probably first come first serve basis which will create an imperative to buy now.

The Mchenry Dentist Directory will be a separate site but will be part of the Best of Mchenry Directory….a directory of  Mchenry’s Finest Businesses.

My desire is to help these folks and their businesses get the positioning and business they need to survive in today’s climate. Gone are the days when you smack an ad in the yellow pages and pray for the walking fingers to land on your ad. Search engine marketing is here today and its here to stay. Those businesses that start working on their positioning today and work to keep it will be better prepared for tomorrow. Let’s face it….if  the term “YOUR CITY Dentist Braces” has only 1000 searches a month, but you can get only 10% of those to opt in to an autoresponder and 5% of those become customers…..we’re talking each month…..that’s a big deal for small professional business such as a dentist. Especially if you consider a dental patient could be (on the low end) worth $5000. So, using the numbers I just put up….let’s do the math.

1000 searches a month x 10% optin === 100 new opt in’s a month

100 optins a month x 5% conversion === 5 new patients a month

5 patients a month x $5000 patient value === $25,000 worth of services a month

Sure…these numbers will vary. Dentures…root canals…oral surgery will all bring in big numbers. But remember, the amount of searches will be smaller.

Maybe teeth whitening, cavity filling, tooth extraction pays less but you’ll get more people searching for these terms so the conversion will be larger.

The important issue is to get your clients page to show up for searches related to their business, product or service. This is what you’ll get paid big bucks for.

You can follow my Mchenry Dentist Directory as I develop it. Right now I just have a list of dentists, next will be to grab a nice looking theme. Add some categories and find something to offer as a free download so I can begin to build a list …….emperical evidence that the directory works when I offer the optins (leads) to any dentist.

If you have an interest in offline marketing and you’d fnally like to start making some money from the internet marketing education you’ve given yourself…do yourself a big big favor and watch the video at: Main Street Marketing Machines

I really need to contact this fellow and show him my Xsitepro Offline Marketing Template. Using an Xsitepro Template for setting up brick and mortar businesses makes a lot of sense since these sites get indexed so quickly. In case you haven’t seen my directory yet, I’ve been experimenting with The Mchenry Business Directory …an online directory listing Mchenry businesses.

His Question

Basically, I’m going to try and create a stable offline business by providing a certain offline service, to customers which I plan to partially get through organic Google traffic. These customers would only be based locally. I have researched quite a few really nice local keywords, some with 4K+ monthly searches and I’m not really sure how to go about this.

I’ve decided to use WordPress for the website because of the ease of use and because it’s SEO friendly. The website contains a welcome home page as well as faq, contact, terms of service, privacy policy and services page which describes the services that are being offered. The reason for not knowing how to go about this is because the whole website is static nothing really changes on it since it’s meant to be a business website. The local keywords I have researched seem to have a fairly low competition although some seem hard to dominate.

My Answer and Comments

You’ve got a lot going on and some big questions. I’ll give you my 2 cents for one small part of it. You’re talking about using a wordpress blog for a business blog, offline marketing website,  which will be composed mostly of static pages.

First based on my experience, if you’re planning on creating a static site I would use Xsitepro. I use Dreamweaver or just plain ole notepad for developing sites and Xsitepro produces results that often times out do WordPress. So, if you’re serious about setting up multiple offline sites, composed of 3 or 4 pages….get a copy of Xsitepro and use it… Your pages will be indexed in some cases overnight and usually stay there with little to no updating. That’s my personal experience. Just make sure you use the rss function and create a xml page, ping it and submit it to the directories

However!

WordPress offers so much and to limit yourself to a couple of pages per site is a big mistake. Many big corporations switch to a wordpress blog…using it as a CMS. There is tremendous potential in using wordpress for your offline sites that you’re really missing.

If you want to create a static front page that’s fine. But don’t dismiss using the blog as part of your site and its entire promotion.

I find a blog is the perfect offline business platform for developing websites and I incorporate both static and regular posts.

You mentioned you have a couple of keywords…I image it wouldn’t be too difficult to come up with 50 or more keywords for your niche….especially if it’s localized.

This is how a the blog portion of the site would work.

Use the blog to create or build a story about the business. You can expound on any aspect of the business, create a category and post weekly or daily blog posts using your keywords. Your story could virtually be a diary of daily business happenings. People love to read about the more personal side of a business. You could profile the employees….you could follow one employee through the entire week.

I can’t think of any business that you couldn’t develop some sort of story around. Heck, you could even have a cagegory that focuses on the office life of the business….isn’t there a hit TV show called “The Office”!

I like to chronicle various projects, jobs, cases or patients within a business or service.

Let’s say your site is for a local chiropractor. You can set up the front end of the site to make it look professional….but don’t dismiss developing the blog because this is where you can effectively use your keywords or keyword phrases and start getting organic traffic.

Keeping with the chiropractor example. Find a patient to blog on. Let’s say he has arm pain from a ruptured disc. Have the Chiropractor or you blog weekly on the patients treatment and progress. You’ll be able to use keywords for the treatment…such as “decompression therapy in Mchenry” or “muscle stimulation therapy in Mchenry Chiropractor“…..you’ll have enough material for a full year. Use your imagination.

Consider a hardwood flooring company.

Do the same thing, set up your static front page as an introduction to the company…make sure you have an optin form. Then you could set up some blog categories such as “materials” where you would talk about the various hardwoods, finishes etc. Or how about a “projects” category. Pick a couple of good projects to blog about in a diary form. Once again, when you’re talking about oak flooring, you would use the keyword “oak flooring in Mchenry” or “hardwood floor sanding in Mchenry“…..man, you have more material for an offline blog than any blog on internet marketing or some adsense blog.

You can literally blog about any aspect of any business, talking about information that those familiar with the business would probably think is uninteresting. As the website developer you’re presented with an opportunity to use this information to stick important keywords or keyword phrases.

Although you mainly blogging to get your site indexed for certain keywords, by no means, dismiss the fact that people really enjoy knowing the inner workings of a company. People are nosey…they want to know the gossip and whether people are happy with a business……you can provide that information by blogging.

I’ve purchased and read many offline marketing guru’s and nobody talks about what I just did….use this information to beat any and all competitors!

Concerning backlinks.

This forum is full of ideas and methods to get backlinks….some as white as the driven snow and others dark like midnight on a new moon look around and do some searching there are plenty of experts here on keywords.

I can tell you that a handfull of decent backlinks for most keyword phrases for offline marketing will almost always get you on page one and at the top. That being said, why don’t you set up a network of blogs for your own links. Set up some blogger and wordpress.com blogs. Then there is always the old fashion method of asking for a link to your site.

You can find a some guys here offing backlink packages…..so getting backlinks should be the least of your problems….just make sure you build it into your pricing structure.

Oh well….I wasn’t going to say anything about linking or backlinks…wanted to leave that to someone else.

Hope you get the idea about how you can use a wordpress blog more effectively for your offline sites!

Scott

I’m working on an Xsitepro Business Directory Template and set up an example on a new domain at www.BestofMchenry.com, unfortunatly I had one of my attacks and ended up in the hospital on the 19th, 20th and 21st so today July 22, 2009 is the first time I had a chance to check out the whether or not the site was indexed.

As you can see from the screen shot Google indexed 10 of the new sites pages in 3 days. I wish I could have checked on the second day because I’ve been able to get new sites indexed in google within 24 hours and I suspect this has been indexed under 24 hours according to my web logs. That’s pretty exciting!

I constantly read about people not getting any traffic or not being able to index their sites….Xsitepro owners included. Xsitepro has some pretty awesome tools that allow you to get your sites in the search engines quickly and I’ll give you a quick run down of what I did.

First I created the site from the Xsitepro Business Directory Template and added a couple of business listings by creating some pages. Then I created an XML file for the site from within Xsitepro, this is bestofmchenry rss feed. Next I created a Google Sitemap from within Xsitepro.

I submitted the google sitemap to Google and I submitted the RSS feed to some rss directories.

The only other thing I did was to link back to www.BestofMchenry.com from this site and from new blogger blog. That’s all I did and at least 10 pages have been indexed….pretty cool huh!

Now, the next thing to do is to start submitting some articles and press releases for keywords I want my clients pages to rank for. I’ll try to document my progress, I’m limited because of health reasons but hopefully I’ll get a few more clients and get this local business directory ramped up!

Here’s the screen shot of the pages indexed by Google.

Offline marketing can be very profitable and there are many different types of business models to follow. Basically offline marketing is the concept of helping a brick and mortar type business by using your internet marketing skills to give the business an online presence.

From that definition you can see how it would be possible to come up with a variety of different marketing schemes. It could be as simple as creating a Blogger Blog with an opt-in form for building a list or even a Squidoo page with an otp-in form for list building. You could make it as complex as desired offering many different options for driving foot traffic to the offline or brick and mortar business.

I’ve been working on a Xsitepro Offline Directory Template that is a little more complex than the standard Xsitepro Template and is designed for the offline marketer. The template can be used for a simple offline directory or offline portal to a very complex directory or portal. The below image is a sample Local Offline Directory in Mchenry, Illinois.

This template is designed to be used by the offline marketer to go from city to city or town to town with the intent of advertising and marketing local business operations….driving traffic to their websites, advertising their business through appropriate keywords and marketing their businesses by offering list building through optin forms.

The Xsitepro Offline Directory Template is designed to provide a multitude of monetization models. Across the top are 3 ads with images. These appear on each page and can be sold for $100 plus per month. The ads can be stationary or rotating.

Below the 3 ads across the top is a Xsitepro’s dynamic menu. I’m working out a few kinks but it should serve perfectly as an easy method of navigation.

The main panel is configured with a premium advertising space. The premium ad could start at $200 plus a month, of course it depends on the traffic you’re getting. The space would feature an image along with an advertising message which would contain a link back to the advertiser’s site.

I haven’t really developed the left navigation colum yet. I’m not sure I like the scrap paper look….but we’ll have to see how it works out. The Nav Column could feature more ads or banner space to advertise along with providing some standard nav links. A rotating banner space could work out well….something like special of the day or week. Again, this feature would be sold as an add on.

I think one of the most interesting features is the premium advertising page here’s an example for Forever Floors in Mchenry. Many small businesses don’t have a web presence, they do not have any type of web page and the thought of getting online scares the crap out of them. The Premium Advertising Page is basically a single one page website they can have. It includes their basic information along with an advertising message and a few images. Most importantly this page can be used to get them on Google Local. I have a few things to do on this page yet, but take a look and see how you might use this page.

There’s more but this will give you an idea of what Xsitepro Offline Marketing Template will offer. All pages will come with basic templates that you simply copy and paste. Of course Xsitepro’s full compliment of features will be able to be used on the entire site. This will give you, the offline marketer, tremendous flexibility and power.

I have to say the income potential with this type of template is unlimited. You are limited only to your imagination and ambition. You won’t get rich over night sending out a few emails….but if you approach this as a real business, get on the phone, knock on doors and figure out how to set up a local business directory in your own neighborhood, town or city…..you can then take this worldwide.

Keep an eye on Best of Mchenry Local Business Directory and watch for my lauch of the template very soon! Leave your name and email address in the form below and you’ll get the template at a very special and reduced price when I release it…..only if you sign up to the list though!

I also use Xsitepro for Offline Marketing, I created a local business directory using Xsitepro for Mchenry, Illiniois. The local Mchenry business directory is called The Best of Mchenry and will feature Mchenry business news along with a variety of businesses from Mchenry, Illinois. For instance here’s a business that installs Hardwood Floors in Mchenry.

I found that Xsitepro is perfect for putting together an Offline Business Portal and it’s really very easy to maintain. Xsitepro is a powerful program that creates search engine optimized pages that rival WordPress. In fact I’ve gotten Xsitepro pages spidered and indexed just as fast as any wordpress blog…..it’s only because of the built in features in Xsitepro.

The structure of  the Offline Directory Template for Xsitepro really makes it easy for the novice the edit once they understand some of the basics of the template. It also allows a lot of flexibility when selling an Offline Marketing Package to a client.  You can sell a package that gives your client multiple exposure locations on the Portal Site or you can simple give them a one link position with a brief description. In fact you can actually give this away in an effort to get your client to purchase other pages on the site.

The Local Business Directory Template for Xsitepro is in prelauch but you can read more about by clicking on the link.

Tip #1 – Use for Client Autoresponders

If you’re doing marketing for offline clients, often times they’ll request autoresponder services. Although setting up the autoresponders is easy, getting the content for the newsletters can be a bit of a hassle.

Not anymore. There are PLR articles for just about any business in the world. Is your client an optometrist? A lawyer? No problem. Whatever business your client is in, chances are you can pay just a little bit for autoresponder content and save a whole lot of time.

Tip #2 – Help Your Clients Generate Traffic

You can also use PLR content to help generate website traffic for your offline clients. It’s easy to take “broad” PLR content and repurpose it to local PLR content.

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For example, you can take a PLR article titled “How to Find an Optometrist” and change it to “How to Find an Optometrist in San Francisco”. Take this article and submit it to article directories or put it on your client’s webpage for great search engine traffic.

Tip #3 – Sell it As a Product

Informational products are sold just as much offline as online. People have had a lot of success selling tapes, DVDs and books in offline marketing. Using PLR content, you can easily create a DVD or CD product and sell it using offline marketing.

Tip #4 – Use it for Lead Generation

Content giveaway is a great way to generate leads. Just like how on the internet marketers love to give away information in exchange for emails, in offline marketing you can do exactly the same thing.

You can write a complete ad and at the end “sell” them on getting more information on a free DVD. That free DVD can simply be PLR content. If you want to reduce your costs, you can even offer the PLR content on a website instead of something that you’ll mail.

Tip #5 – Use PLR Content to Build Credibility

One great way to build credibility is to be an offline publisher. One well known tactic in the marketing world is to “write a column” that is actually paid for Ad space.

For example, let’s say you’re a car salesman who wants to generate more business. Every week, you buy a column of ad space and teach people how to get a good deal on cars. You soon develop your name in the business and get a steady stream of referrals. Instead of having to write all that content yourself, you can simply use great PLR content and republish it under your own name.

Be Creative

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As you can tell, there are many, many ways you can use PLR content offline. The sky is the limit. Be creative and use your imagination. Keep good marketing principles in mind and you can make a lot of money by using PLR content offline.

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The lack of understanding in the general business community presents an enormous opportunity for struggling internet marketers or internet marketing professionals who feel they should be earning more from their knowledge and skills. If you don’t mind talking to people, it’s entirely possible to earn a six figure income merely by selling internet marketing information and services to offline customers. There are various ways you can profit from online businesses depending on your skills and level of experience.

Here are a few ways to make money selling internet marketing to offline customers:

AdWords/Paid Internet Advertising – When you discuss pay per click pay or per performance advertising to business owners you will find it very easy to get their attention. This is because these kinds of advertising platforms are totally unique to the internet and not even possible in the brick and mortar world. Most businesses can benefit from local online advertising and some can even benefit from national online advertising.

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How You Can Make Money – If you know how to write and manage AdWords campaigns and/or understand other internet advertising mediums, then you can set up online advertising campaigns for a fee and even a monthly management fee if the business owner is totally clueless.

Build A Simple Direct Response Website – This actually sounds more complicated than it actually is and that’s intentional. A direct response website is simply any site that calls on visitors to take a direct action such as entering an email address, making a telephone call, or placing an order. The average business website simply provides information about the business and does not call on visitors to do much of anything.

How You Can Make Money – You can build a WordPress based website that utilizes some basic sales copy and an incentive email opt in form. This kind of website calls on visitors to take action and will generate far more customers than a conventional information website and thus make more money for the business owner.

If you have ever built a WordPress based blog before than you can easily build a WordPress based website. After you have built the actual website, adding the basic sales copy and opt in form are a breeze. You can easily charge $500 or more for this service and it shouldn’t take you more than 2 days to complete.

Ultimately, selling internet marketing to offline businesses can allow you to supplement income and give you more time and money to grow your online business.

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However, affiliate marketing on the internet is much less taxing than most other forms of affiliate marketing.

To help you be successful consider the following.

1. Opt for digital. Because you will be referring products and services to internet based customers, digital products and services are among the best solutions for those affiliate marketing on the internet.

For one, they are convenient. Instead of your prospect waiting for a book to be delivered they can download an ebook and begin reading it immediately.

Look for affiliate marketing programs that offer digital products. Your profit potential will be higher and selling is often easier. Clickbank.com is an excellent affiliate program that lets you sell digital products.

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2. More competition. Affiliate marketing on the internet means you will be faced with more competition. Within the niche you choose there will be thousands of other affiliates selling products, but even more importantly there will far more affiliates offering the same product and service you are.

You need to remain ahead of your competition by taking up marketing tools and applying tips that will help you sell to your prospects faster. Hundreds of other affiliates will be targeting your market so take advantage of any opportunity that gives you a competitive edge.

3. Have a website. Having a website will make affiliate marketing on the internet much easier.

A website enables you reach masses of people on a 24/7 basis. People from all over the world will visit your website and will be able to check out the affiliate program you are promoting.

To ensure that you prospects buy into your affiliate program be sure that your website theme matches up accurately with the niche targeted by your merchant. Do not offer unrelated products, or build a website that does not serve the same audience as your affiliate marketing niche.

By this I mean, if you are an affiliate to a cake decorating affiliate program then your website should be designed to draw in those who have an interest in cake decorating and cake making. Always ask yourself if your marketing campaigns and content compliment your affiliate program.

4. Network and drive traffic. Even if you are part of a great program and have a great website, you still need to get people interested in visiting your website so they can become exposed to your affiliate products. The good thing is affiliate marketing on the internet makes it much easier to create awareness and build a loyal customer base.

As I said earlier, because of the amount of competition, it is important to educate yourself of traffic generating methods. Some highly successful ones are PPC, article marketing and social networking.

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Regardless of the method(s) you employ you need to plan your action strategically. Your articles should be tailored to the right audience. Your advertising campaigns need to be highly targeted and you need to network with those who would have a serious interest in your affiliate marketing program.

Affiliate marketing on the internet is considerably easier and more efficient than offline methods. To increase your success barometer consider the tips provided in this article.

Lyn Troyer and his Niche Power Group teach beginners how to make money online in niche markets with affiliate marketing. Please visit their online business mentoring website here to learn how you can go from making nothing to a full time internet income in 12 months or less. http://nichepowergroup.com

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